In a major breakthrough, World Athletics published findings from a four-year study analyzing online abuse in athletics, covering key global events like the Tokyo 2020 Olympics, World Championships in Oregon (2022) and Budapest (2023), and the Paris 2024 Olympics. This is the first comprehensive, long-term analysis of its kind by an international sports federation.
The study, conducted using Signify Group’s Threat Matrix service, analyzed 1.4 million posts targeting 2,438 athletes on platforms like X (formerly Twitter), Instagram, Facebook, and TikTok. Shocking trends emerged, highlighting increasing racism, sexism, and sexualized abuse.
Principal Findings:
- X remains the most common platform for real-time abusive comments.
- Abuse through emojis to bypass guidelines is on the rise.
- Most athletes avoid posting during competitions due to potential abuse.
- Targeted abuse escalated over the years, with racism increasing significantly.
From Tokyo 2020 to Paris 2024, the study found a sharp rise in abusive comments, with female athletes often bearing the brunt. In 2024, two athletes alone faced 82% of the abuse recorded.
Action Taken:
World Athletics has reported 1,258 abusive posts, flagged 254 offending accounts, and offered AI protection to 25 highly targeted athletes. Two cases were escalated to authorities for serious threats.
World Athletics President Sebastian Coe emphasized that athlete welfare is a top priority, with efforts focusing on safeguarding athletes online. Educational materials are also being developed to help athletes protect themselves.
Athletes’ Voices:
Valerie Adams, Chair of the Athletes’ Commission, lauded the initiative, stating that social media should be a tool for connection, not harassment.
This landmark study is shaping World Athletics’ future strategies to create a safer digital space for athletes worldwide.
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