Mental Health News
A team of researchers at Indiana University explored how celebrations can benefit your health, physically and mentally. The study is published in the Journal of Public Policy & Marketing.
The Study
The researchers used behavioral experiments to survey thousands of participants over several years. They also formulated policy implications and suggestions for enhancing consumer well-being in regard to the benefits of celebrations.
The Findings
The results revealed that celebrations are beneficial for health and well-being. Such social gatherings with food and drink reduce the risks of mortality and mental illness (like anxiety, depression, and social isolation), whilst making people feel more socially supported.
The authors added: “We found that when people feel supported socially after a celebration, they’re more ‘pro-social,’ and more willing to volunteer their time or donate to a cause. This would be a good time for non-profits to market donation campaigns, around the time many people are celebrating positive life events, like holidays or graduations.”
To Know More You May Refer To
Brick, D. J., Wight, K. G., Bettman, J. R., Chartrand, T. L., & Fitzsimons, G. J. (2022). EXPRESS: Celebrate Good Times: How Celebrations Increase Perceived Social Support. Journal of Public Policy & Marketing, 074391562211456. https://doi.org/10.1177/07439156221145696
